Electric Fishwrap

If your news organization has not produced video much, or sold video ads, the Newspaper Association of America is here to help.

Check out the new online primer for video production. It’s got advice from B roll footage to equipment purchasing guides to how to promote your online video. There is even a guide on how to market video ads (because, face it, news is a business in most places in the country).

“Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites” is intended to help newspapers of any size develop profitable video applications. As competition heats up for online video mindshare, newspapers have an excellent opportunity to leverage their skills and content and capture an even larger share of online advertising spending.

Also from the ad front, what makes an online video ad less annoying? Read what Mark Glaser wrote on MediaShift (hint: keep it short, silly).

There is so much information here that I’ll likely spend several hours surfing the links. I am glad to see a news tutorial that applies to the ad department.

Thanks to Beth Lawton on Wired Journalists for the heads up on the NAA video training site.

Check out this amazing multimedia presentation by the Des Moines Register.

Two weeks ago an EF-5 tornado, the biggest possible on the Enhanced Fujita Scale, ripped through the southern half of Parkersburg, Iowa. Like most communities after tragedy, the town pulled together. Neighbors searched for each other among the wreckage. People pitched in together and cleaned up the roads. So far, eight people have died from their injuries.

The Register’s multimedia presentation merges an attractive flash interface with user-submitted stories, photographer-shot video and it combines before images from the county assessor database with images photographers took after the storm.

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A couple of years ago I went to a narrative writing workshop with Tom Hallman, a Pulitzer-prizewinning reporter from the Oregonian. Just like anything else, narrative writing takes time to learn. (There is a form to narrative writing. Just read “Writing for Story: Craft Secrets of Dramatic Nonfiction” by Jon Franklin and you’ll see what I mean.)

Reporters asked how they would ever find the time to learn this new style when many of them have story quotas. The short answer was prioritize your work and realize that not every story deserves your full attention. The long answer was learn at home, read books, try new things with your copy on your own time.

The same can be said for multimedia. I know a number of reporters who want to wait on the company to teach them multimedia skills.

Colin Mulvany, the multimedia editor at the Spokesman Review, says reporters should train themselves on their own time.

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This Sunday my paper published its first ever video on our Web site. It was for my graduation package (see the main piece and video here, and student introductions and favorite teacher here). [As an aside if you cannot view the video let me know. I can’t on my computer at home, nor on the computer at work. It just flat out won’t load. Our IT guys are trying to figure out why.]

[EDIT: IT guys say if you cannot view the video you need to download Flash 9.]

Years ago, my paper used to cover every graduation. Since there are more than 14 in the area (including alternative schools) it was an onerous task. The entire staff was involved. The editors scaled it down to one profile per school. The whole staff was still involved, but it did not include racing from one graduation to another, or sending four reporters out on a Friday night to cover each graduation.

My task when I came here was to pare down our coverage. We were short-staffed throughout the spring due to inevitable turnover, and editors thought graduation took up too many resources. So I had this crazy idea to invite one student from every school that we had previously covered to a panel discussion. We sat down with the seniors and started asking them questions. Are they ready for graduation? Do they want to keep living in Skagit Valley? Will global warming impact your life? How about the Iraq war?

I asked most of the questions with county reporter Ralph Schwartz helping to moderate. City editor Colette Weeks and reporter Aaron Burkhalter recorded the video.

We got some great answers, and I definitely want to do this again. But because this was my paper’s very first try with video, here’s what we would do differently.

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To add to yesterday’s post, here’s a bit from Mindy McAdams’s blog about production times. Basically it all hinges on preparing the reporter adequately before the assignment. Know what you want to shoot and shoot very little and then you have less to go through when you’re in edit phase.

Two questions I am always asked about audio production:

1. Does recording audio interfere with reporting?
2. How long does it take?

First, a bit about my background. I started helping with audio podcasts at my last paper. I didn’t actually edit anything down, rather, I marked the clips I wanted and sent it to a Web editor, who then cut the clips out for me and sent it on to a special projects editor (who then collected it all into a podcast).

So technically, I never edited audio for any newspaper. I have, however, taken it upon myself to learn Audacity (a simple audio editor) on my own. After learning Audacity, I produced some podcasts for a video game fan site I visit (which I won’t post here, but everyone seemed happy with the quality).

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