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Throughout October and November, Western Washington SPJ has been hosting its fall continuing education series. On Nov. 3, Seattle PI breaking news reporter Casey McNerthney taught the video workshop.

McNerthney went over some basic tips about video from his personal experience. It is worthy to note that he does not have any fancy equipment and all of the software he shared is free. In this realization lies the value of his training: You don’t need expensive equipment. Anyone can do this.

His equipment/tools:

• Canon Powershot
• Windows Movie Maker (WMM tutorials on YouTube, or iMovie)
• A computer for editing, nothing too fancy

Most importantly is the attitude he brings to every story. McNerthney said he bought his Powershot about a year ago. Since then he appears to interview most, if not all, of his subjects with his Powershot running. His reason for videoing everything: “Sometimes daily stories turn into something big.”

(Note: I record audio of almost every interview I conduct. Not only does it help me keep quotes straight, I also have the option of using the audio later for a multimedia project. Obtaining audio in this way requires no extra effort on my part and I can only imagine if I had a small video camera with me all of the time, it would be just as easy.)

He shared one particular example of video he shot recently, about a crane operator who helped police nab a fleeing fugitive:

McNerthney talked about what shots you need to get if you’re going to record your interviews. Check out the crane video. It only takes a few seconds to get b-roll (the flavor shots of the crane in the middle of the story).

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You don’t need a big budget to learn multimedia. There are plenty of low-cost tools to get you started.

Watch Kirk Mastin’s test of a $3,300 Canon XH A1 camcorder vs. a $120 Flip Camcorder (he also used a an iPod nano with a mic to record audio for the Flip video). Mastin is in the University of Washington’s masters program for digital media. Compare the footage between the two cameras. (He syncs Flip video and iPod audio with a hand clap in front of the camera and then match the audio spike in a video editing program.)

Mastin’s comparison has been making the rounds as of late, even though it was posted back in February. (There’s also a three-part Mexican Wrestling video shot with a Canon Powershot SD800 by Max Morse of ESPN.)

Also, lots of people are posting training tips lately:

• David Nolan at Multimedia Evangelist has posted several reports from a $2,000 training he’s attending on how to shoot video. Quick tips: shots are at least 10 seconds with no pans or zooms, get lots of b-roll and shoot many angles of the subject to help compress time for the viewer. (Thanks to NewsVideographer for the heads up.)
• Video for newspapers, by Mindy McAdams. This is an incredibly useful list of links, including shooting video for editing, what makes a good video and examples of video you have to see (like the Spokesman Review’s video of a paraplegic dog).
• 17 video tips, by Sue Robinson, guest blogger on Mindy’s Teaching Online Journalism.

Our cops reporter, Tahlia Ganser, just returned from Florida after spending six weeks at Poynter’s summer fellowship (7/25: link changed, here’s a new one). She returned with many observations, exciting stories and a clear vision of the future.

For reporters, that includes video. To not study video journalism as a reporter is a death knell to your career. So where do we start?

(This video is Cyndy Green’s rebuttal to Andy Dickenson’s Quality and Quantity shorts)

Reporters cannot afford to wait for someone else to train us. No need to reinvent the wheel, there are plenty of training resources if you look in the right places.

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If your news organization has not produced video much, or sold video ads, the Newspaper Association of America is here to help.

Check out the new online primer for video production. It’s got advice from B roll footage to equipment purchasing guides to how to promote your online video. There is even a guide on how to market video ads (because, face it, news is a business in most places in the country).

“Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites” is intended to help newspapers of any size develop profitable video applications. As competition heats up for online video mindshare, newspapers have an excellent opportunity to leverage their skills and content and capture an even larger share of online advertising spending.

Also from the ad front, what makes an online video ad less annoying? Read what Mark Glaser wrote on MediaShift (hint: keep it short, silly).

There is so much information here that I’ll likely spend several hours surfing the links. I am glad to see a news tutorial that applies to the ad department.

Thanks to Beth Lawton on Wired Journalists for the heads up on the NAA video training site.

A couple of years ago I went to a narrative writing workshop with Tom Hallman, a Pulitzer-prizewinning reporter from the Oregonian. Just like anything else, narrative writing takes time to learn. (There is a form to narrative writing. Just read “Writing for Story: Craft Secrets of Dramatic Nonfiction” by Jon Franklin and you’ll see what I mean.)

Reporters asked how they would ever find the time to learn this new style when many of them have story quotas. The short answer was prioritize your work and realize that not every story deserves your full attention. The long answer was learn at home, read books, try new things with your copy on your own time.

The same can be said for multimedia. I know a number of reporters who want to wait on the company to teach them multimedia skills.

Colin Mulvany, the multimedia editor at the Spokesman Review, says reporters should train themselves on their own time.

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Read the study here. This pretty much sums up my experience:

Reporters who cover education believe overwhelmingly that the beat requires specialized knowledge. Yet 39 percent of education reporters surveyed in February 2008 by the Hechinger Institute say they’ve received no such training …

When I arrived at the SVH in September 2007, I had no idea what SIP, AYP, ELL or IEP stood for, let alone what they really meant. But I learned (School Improvement Plan, Adequate Yearly Progress, English Language Learners and Individualized Education Program).  My training consisted of meeting with people and using Google. I don’t think this is necessarily a bad thing. Hey, I’m a resourceful person, I can find things out.

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