News: localization, personalization and the future
Monday, November 19th, 2007Circulation is declining across the country. Craigslist is becoming the go-to place for classified advertising. And then there’s the Internet. It’s going to be the end of newspapers!
Or is it?
The National Newspaper Association asked 22 news professionals to write about the future of newspapers. The NNA serialized it in a blog, here. Granted, I have not read every post. I’ve skimmed a few, and what seems to be the common denominator is that newspapers, if they are to survive, must adapt to changing technology and demands by the audience.
In a nutshell, if we continue to do the same thing we are going to continue to get the same results. Circulation will continue to decline. Advertising revenues will continue to go to other areas.